Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. (Text taken directly from Ted)
I found this talk at Ted and thought it it relevant, interesting and a useful research.
We just love doing things better on the web. Since May 2009 has Dunderdog been helping SEB with interaction design for their Internet Bank as a long term project. Daniel Wetter sits in-house and catters the demands för both private and business side of SEB internet bank. We focus on the design and interaction of new products and services. The logged-in environment team concentrates its resources in taking care of their users, in an effort to give them existing them an improved service, consequently renewing the clients trust in the bank.
We tested the Tobii T120 and the Tobii Studioâ„¢ Analysis Software on one of designs. We did it on a rather informal manner. The respondent’s task was to buy a mobile phone from www.telia.se
Here are some of the fixation points one level down.
